The Weird Summer Collection

Brianna Barberio

A Fond Farewell to Summer: Wrapping Up the Weird Summer Collection

September 2024

Hello Gems,

As summer begins to wind down, I wanted to take a moment to reflect on the amazing journey that has been the The Weird Summer Collection. It's always such an honor to have this business where I get to be as creative as I want to be and share it with all of you. This collection is so close to my heart—it was truly a labor of love, one of the most exciting projects I’ve ever worked on.. I poured my heart and soul into every piece, and seeing it come to life has been beyond rewarding. Now that it's over it's bittersweet, but it only means that I get to keep on creating. I wanted to write this blog post not only as a goodbye to a beloved collection, but also to thank you to all of you. The supporters of my dreams. Here's to you and a Weird Summer!

In this post look out for sales, giveaways, and exclusive photos from this summer's photoshoots!

A Year in the Making

It all started back in November 2023, when I found myself scrolling through Pinterest (because, who doesn’t?) and daydreaming about the year ahead. I was searching for a spark of inspiration when I came across the most random yet perfect image—an alligator in sunglasses riding shotgun in a convertible. And just like that, the idea for Weird Summer was born.

 An entire world of unhinged summer fun revealed itself in my mind. Summer has always been my favorite season and never did I feel more joy than in my younger days, off from school, and being a freak with my friends. I wanted to create something that tapped back into a part of myself and celebrate the joy of carefree days spent under the sun, with a healthy dose of sarcasm, humor, and wild nature of summer. This collection is all about embracing the freedom to be weird in any way that makes you happy to be alive. 

Capturing the Essence of Summer

Whether you're still in your teens or just chasing that nostalgic rush of freedom (like me), each item, from the graphic tees to the stickers, features my own hand-drawn artwork, carefully crafted to capture that fun, bold spirit.

 What made this collection even more special was the collaboration with my incredible friends. I got to work with Dan (28), Matty (18), and Kelly (17), who graciously agreed to be the faces of the collection for a fun beach photoshoot. We hit Long Beach and Jones Beach, capturing the essence of summer in a way that felt genuine and spontaneous. It was such a bonding experience for all of us, and the photos came out incredible. There’s something about the mix of the bright summer sun and the quirky designs that just clicked perfectly. For the first time, I'm sharing some never-before-seen photos from those shoots here on the blog—so definitely scroll down to check them out!

Gratitude & Giveaways

But like all good things, summer—and the Weird Summer Collection—won’t last forever. As we prepare to welcome fall, I want to invite you to take advantage of the summer sale before these pieces are gone! Use the code “summer20” at checkout for 20% off all summer items. And if you’re not already following along on Instagram, now’s the time—I'm hosting two huge giveaways right now, and trust me, you don’t want to miss out!

Thank you for being part of this wild, wonderful summer. The Weird Summer Collection was an absolute joy to create, and I hope it brought some sunshine, laughter, and a touch of weirdness to your wardrobe.

Much love,
Brianna

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.